Ollie is an oral-care brand whose toothpaste listing ran into a serious problem: the listing used restricted words and claims that Amazon doesn’t allow in a regulated category, which triggered policy violations and put the listing at risk. Toothpaste sits in one of Amazon’s stricter categories, so these issues had to be fixed carefully and completely.
Ollie
Toothpaste
Account Health, Violation Removal, Listing Compliance
Oral Care / Health
Amazon US
2025
The title and content used prohibited terms and claims
that aren’t allowed for oral-care products.
Mainly a Restricted Product Policy violation and a Prohibited Claims (unapproved drug / medical claims) violation.
The violations threatened the listing and the account’s health until they were resolved.
We audited the full listing, identified every restricted word and non-compliant claim, and rewrote the content to be fully Amazon-compliant — removing the language that triggered the claim based violations in the first place.
We got on daily calls with Amazon’s Account Health specialists and pushed the case hard — following up persistently and escalating until the account team engaged with the resolution.
For the remaining violations, we prepared and submitted the required documents and filed
professional appeals with a clear plan of action — until every violation was fully removed.
The listing was cleared of every flag through fixes, documentation, and appeals.
The product was back live and the account restored to good standing.
Rewritten to meet Amazon’s policies, so the same issues won’t return.
We took a blocked, at-risk toothpaste listing and made it fully compliant and healthy again — through hands-on work with Amazon, sharp documentation, and persistent appeals. It’s a clear example of how the right account-health work can save a listing that most sellers would lose.