DRMTLGY is a premium skincare brand known for dermatologist-backed products. One of their main products — a Tinted Moisturizer — was not selling well on Amazon, even though the product itself was great.
When we took over the listing, it had low visibility in search, a high ACoS that was eating into profit, and a weak conversion rate that wasted the traffic it did get. In a busy skincare category, it just wasn’t competing.
DRMTLGY
Tinted Moisturizer (ASIN: B08T9ZRVQH)
PPC Management, Listing Optimization, A+ Content, SEO
Skincare / Beauty
Amazon US & Canada
2025
The product ranked poorly for its most important keywords.
Ad spend was rising while profit was falling, with no clear campaign structure.
The listing and images were not turning clicks into buyers.
Spending more without fixing the basics would only lose more
money.
We never scale a broken listing. We started with a full account audit — checking the PPC campaigns, listing, keywords, and images to find what was holding it back. From there, we built one clear plan to improve both the traffic quality and the conversion rate before increasing budget.
Restructured Sponsored Products, Brands, and Display with tighter targeting, negative keywords, and profit-focused bids to cut wasted spend and lower ACoS.
Did full keyword research and rewrote the title, bullet points, description, and backend search terms to improve organic ranking.
Redesigned the images and A+ content to answer buyer questions, highlight benefits, and drive the sale.
Added coupons and Prime Day campaigns, and supported new product launches using the same SEO and ad framework.
Applied the winning approach to the brand’s other listings to grow overall revenue, not just one product.
At a healthy, profitable ACoS.
Significant gains in keyword rankings let the listing compete far more effectively in a crowded skincare category.
Better targeting and a cleaner campaign structure reduced wasted spend and improved ad efficiency.
Stronger images and A+ content turned more clicks into sales, making every visit more valuable.
The same system was scaled across the catalog for consistent, profitable results.
By fixing the basics first and scaling only what was profitable, we turned a slow listing into a strong seller — and used the same system across the brand’s other products. The brand now gets steady, profitable growth without having to manage it all themselves.